13 years. The US and Latin America. 8,000+ creator collaborations a year. 5,000+ pieces of content a month. I help brands, founders and operators grow — through strategy, not random acts of marketing.
About
I'm Kseniia Petrina — CEO and co-founder of Holy Marketing and President of the Dominican Association of Digital Marketing and Innovation — AMID, Asociación de Marketing Digital e Innovación Dominicana, ASFL (asociacionmid.com). For 13+ years I've worked at the intersection of culture, technology and influence — first in the Caribbean, then across Latin America, and now in the US.
Holy Marketing is an agency that works with KFC, Taco Bell, L'Oréal, Swarovski and inDrive. We don't just run influencer campaigns — we build creator factories: in-house influence systems brands actually own, instead of renting somebody else's audience that they'll lose tomorrow.
I speak at international conferences, give interviews to Digiday and NetInfluencer, and advise founders, executives and operators — the people who want to understand how influence really works in 2026 and how AI is changing the rules faster than agencies can keep up.
Member of the American Marketing Association (AMA).
Research · SSRN, 2026
From Rented Audiences to Owned Distribution: A Resource-Based Framework for Brand-Operated Creator InfrastructureMy conceptual Creator Factory framework for building brand-operated creator infrastructure.
Read on SSRN
How Brands Stop Renting Audiences and Start Owning Distribution
The methodology behind 8,000+ creator collaborations a year — a practical playbook for marketing leaders building owned creator ecosystems in the US and Latin America.
Work with me
One sharp answer or a long-term partner — I have a format for every kind of ask.
$600 / 60 min
One focused conversation about your specific business challenge. Bring a strategy, brief or crisis — we will unpack it and leave with a clear plan.
What we cover:
From $600
Work with me directly on your influencer marketing strategy across the US and 8 LATAM markets. Plan, shortlist, contracts, 90-day roadmap.
For brands that need:
$300 / 60 min
We unpack your career situation without the fluff. First — direction and meaning, then — packaging. LinkedIn, CV, positioning aligned with your goal.
What we cover:
$200 / hour · 10-hour packages
We work together on your growth — in business or in your career. I become your thinking partner: pushing your strategy, opening my network, and seeing what you cannot see from the inside.
Format:
$30 / month
Every week — what I actually see on the ground: new LATAM markets, shifts in the creator economy, AI tools that really work. The stuff that does not make it to the public feed.
What you get:
Digital products
The same systems I use with brands — now in your hands. Each tool delivers a concrete result in 5–10 minutes.
All 4 tools at a discount — Audit, Brief, LATAM, Factory Kit
$50 $35/mo — save 30%
$5
Vet any influencer before you pay them
$10
A ready-to-send influencer brief in 3 minutes
$15
Market rates by country and niche
$20
A complete kit to launch a creator-economy business
Need help in person?
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Find me where it matters.
I write what I think — not what is safe to say.
Newsletter
Weekly on Substack