https://thepetrina.com/blog/nickelodeon-pastor-influencer https://thepetrina.com/blog/nickelodeon-1.webp Nickelodeon Hotels case study in the Dominican Republic — article cover Collage: a Dominican church, the Nickelodeon logo and the Red Cross emblem. Kseniia Petrina's case study about a social project for nannies acquired by Nickelodeon Hotels. https://thepetrina.com/blog/nickelodeon-2.webp Certificate handover to a course graduate at Nickelodeon Hotels Punta Cana Kseniia Petrina hands a certificate to a graduate of the nanny training course at Aqua Nick, Nickelodeon Hotels Punta Cana. https://thepetrina.com/blog/nickelodeon-3.webp Graduates of the Nickelodeon Hotels staff training program Graduates of Nickelodeon Hotels' internal staff training program with their certificates at the graduation ceremony. https://thepetrina.com/blog/coachella-dominicana-springbreak-festival https://thepetrina.com/blog/coachella-1.webp Punta Cana spring break festival case study — article cover Magazine-style collage: an artist with a microphone, palm trees and a crowd's raised hands. Kseniia Petrina's case study about a 5,000+ person festival at Caribbean Lake Park. https://thepetrina.com/blog/coachella-2.webp Artist Ruger performing at the Caribbean Lake Park festival Nigerian artist Ruger on the festival stage in Punta Cana before a crowd lit by phone screens. Photo by Valiko Proscurnin. https://thepetrina.com/blog/coachella-3.webp Caribbean Lake Park festival main stage at night The Caribbean Lake Park festival main stage at night with spotlights and a crowd of attendees. Photo by Valiko Proscurnin. https://thepetrina.com/blog/selling-whisky-in-rum-country-punta-cana-duty-free https://thepetrina.com/blog/whisky-1.webp Selling bourbon at Punta Cana duty-free — article cover Magazine-style collage: palm trees, a bottle of bourbon and paper planes. Kseniia Petrina's case study on behavioral economics in travel retail. https://thepetrina.com/blog/marketing-moves-to-steal-this-week https://thepetrina.com/blog/steal-marketing-1.webp Marketing campaigns of the week — article cover by Kseniia Petrina Editorial collage of the week's campaigns: beauty, sports and ballet. Kseniia Petrina's breakdown for brands working with influencers. https://thepetrina.com/blog/future-of-influencer-marketing-affiliate-ecosystems-2026 https://thepetrina.com/blog/affiliate-ecosystems-1.webp The future of influencer marketing in 2026 — creator affiliate ecosystems Abstract network of connected nodes: a visualization of an affiliate ecosystem of thousands of micro-creators. Cover of Kseniia Petrina's article on how Gymshark, Bloom Nutrition and Olaplex replaced classic influencer marketing. https://thepetrina.com/blog/comments-new-social-currency-2026 https://thepetrina.com/blog/silent-engagement-1.webp Silent engagement: comments as the new social currency of 2026 Abstract comment bubbles on a warm beige background. Cover of Kseniia Petrina's article on why likes no longer work and how brands should rebuild their strategy around comments, saves and DM sharing. https://thepetrina.com/blog/email-marketing-insider-communities-2026 https://thepetrina.com/blog/email-insider-1.webp Email marketing and insider communities in 2026 — Kseniia Petrina article cover Minimalist envelope on a beige background with a wave of dots — a visualization of email marketing and insider community. Strategy breakdown for Stanley, Rhode, Rare Beauty, REFY and Peppermayo on owning your audience independent of algorithms. https://thepetrina.com/blog/influencer-marketing-mexico https://thepetrina.com/blog/mexico-1.webp Influencer marketing in Mexico: how to enter a 130 million market without burning your budget Black-and-white panorama of Mexico City with the Angel of Independence and a yellow "México" inscription — cover of the article on marketing in Mexico. https://thepetrina.com/blog/influencer-marketing-colombia https://thepetrina.com/blog/colombia-1.webp Influencer marketing in Colombia: how to enter Latin America's most mature market Black-and-white panorama of a Colombian city with mountains and a yellow "Colombia" inscription — cover of the article on marketing in Colombia. https://thepetrina.com/blog/influencer-marketing-latin-america https://thepetrina.com/blog/latam-marketing-1.png Influencer marketing in Latin America: what you need to know before entering the region The Holy Marketing team — Kseniia Petrina (CEO), Yan Petrin (Head of Production), Asya Kruglova (CMO) — cover of the article on marketing in Latin America. https://thepetrina.com/blog/marketing-in-dominican-republic https://thepetrina.com/blog/dominican-republic-1.webp Marketing in the Dominican Republic: What U.S. and U.K. Brands Need to Know Before Entering the Caribbean Black and white panorama of Santo Domingo with colonial architecture and Caribbean coastline, with a yellow