Kseniia Petrina
✦ Influencer Marketing · CEO · Speaker · Mentor

I build influence systems that move markets.

13 years. The US and Latin America. 8,000+ creator collaborations a year. 5,000+ pieces of content a month. I help brands, founders and operators grow — through strategy, not random acts of marketing.

Work with me 1:1 →

13+ years
in influencer marketing
8,000+
collaborations a year
US · LATAM
markets I operate in
Kseniia Petrina — CEO of Holy Marketing, influencer marketing expert

About

From Punta Cana to New York

I'm Kseniia Petrina — CEO and co-founder of Holy Marketing and President of the Dominican Association of Digital Marketing and Innovation — AMID, Asociación de Marketing Digital e Innovación Dominicana, ASFL (asociacionmid.com). For 13+ years I've worked at the intersection of culture, technology and influence — first in the Caribbean, then across Latin America, and now in the US.

Holy Marketing is an agency that works with KFC, Taco Bell, L'Oréal, Swarovski and inDrive. We don't just run influencer campaigns — we build creator factories: in-house influence systems brands actually own, instead of renting somebody else's audience that they'll lose tomorrow.

I speak at international conferences, give interviews to Digiday and NetInfluencer, and advise founders, executives and operators — the people who want to understand how influence really works in 2026 and how AI is changing the rules faster than agencies can keep up.

🏛 President of AMID🇺🇸 US Government Contractor🎤 International Speaker🤖 AI × Marketing
Kseniia Petrina on a TV interview
Kseniia Petrina holding The Creator Factory book in Times Square, New York
New Book

The Creator Factory

How Brands Stop Renting Audiences and Start Owning Distribution

The methodology behind 8,000+ creator collaborations a year — a practical playbook for marketing leaders building owned creator ecosystems in the US and Latin America.

Buy on AmazonAvailable in Kindle & Paperback

Work with me

Pick a format.

One sharp answer or a long-term partner — I have a format for every kind of ask.

Business

Strategy session

$600 / 60 min

One focused conversation about your specific business challenge. Bring a strategy, brief or crisis — we will unpack it and leave with a clear plan.

What we cover:

  • Influencer strategy and campaign audits
  • Building a creator factory inside your brand
  • Going to market in the US or Latin America
  • AI tools for marketing teams
  • Founder personal brand and positioning
Consulting

Influencer Marketing Consulting

From $600

Work with me directly on your influencer marketing strategy across the US and 8 LATAM markets. Plan, shortlist, contracts, 90-day roadmap.

For brands that need:

  • Market mix plan for the US and LATAM
  • Vetted creator shortlist from 400,000+ database
  • Contract & tax structures for LATAM
  • 90-day execution roadmap
  • Used by KFC, L’Oréal, inDrive
Career

Career session

$300 / 60 min

We unpack your career situation without the fluff. First — direction and meaning, then — packaging. LinkedIn, CV, positioning aligned with your goal.

What we cover:

  • LinkedIn and resume audit
  • Career positioning and niching
  • Job search strategy and outreach
  • How to break into the international market
  • Working through burnout and career pivots
Long term★ Recommended

1:1 Mentorship

$200 / hour · 10-hour packages

We work together on your growth — in business or in your career. I become your thinking partner: pushing your strategy, opening my network, and seeing what you cannot see from the inside.

Format:

  • Minimum package: 10 hours
  • Deep work on business or career strategy
  • Personalized growth roadmap
  • Reviews of content and positioning
  • Async support between sessions
Community

Inner Circle

$30 / month

Every week — what I actually see on the ground: new LATAM markets, shifts in the creator economy, AI tools that really work. The stuff that does not make it to the public feed.

What you get:

  • Weekly insider analysis
  • Early access to my frameworks
  • Real campaign case studies
  • Direct replies — I read every email
  • Cancel anytime

Digital products

Tools

The same systems I use with brands — now in your hands. Each tool delivers a concrete result in 5–10 minutes.

Best value

All Tools Bundle

All 4 tools at a discount — Audit, Brief, LATAM, Factory Kit

$50 $35/mo — save 30%

Bestseller

$5

Influencer Audit Checklist

Vet any influencer before you pay them

  • 15 questions from the Holy Marketing methodology
  • Score from 0 to 100 with a breakdown by area
  • Verdict: hire / proceed with caution / skip
  • Result in 5–7 minutes
  • Instant access after purchase

$10

Creator Brief Generator

A ready-to-send influencer brief in 3 minutes

  • Enter the product, goal, market (US or LATAM)
  • The system builds a structured brief for you
  • Output in English or Spanish
  • Saves 2+ hours of work
  • Download the finished document

$15

LATAM Creator Market Calculator

Market rates by country and niche

  • Pick a country (MX, CO, DR, BR, AR…)
  • Pick a niche and content format
  • Get a market-rate range
  • Platform recommendations
  • Based on real Holy Marketing data

$20

Creator Factory Starter Kit

A complete kit to launch a creator-economy business

  • Contract and brief templates
  • Campaign tracking spreadsheets
  • Pricing playbook
  • Launch checklist from zero
  • Bonus: list of 50 platforms to find creators

Need help in person?

Featured in

When the media needs an expert voice — they call me.

DigidayInc.El CaribeHoy.com.doDiario LibreRoberto CavadaEl Nuevo DiarionetinfluencerCDNN DigitalCampaignAI Journal
Digiday

The state of generative AI in the creator economy

Inc.

These Marketing Leaders Were Asked How They’d Spend an Extra $1 Million—and Their Answers Reveal Where Social Is Headed

Campaign

Brands treat LATAM as a single market — creators are exposing the gaps

netinfluencer

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

AI Journal

Inside an AI-Driven Creator Factory: The Automation Stack Behind High-Volume Influencer Marketing

CDN

Kseniia Petrina representa a RD en el AI Summit New York 2025

Watch and listen

Marketing interview
Creator economy
Influencer campaigns
Brand strategy
AI in marketing

FAQ

Frequently asked questions

Inner Circle.

$30 a month. Insider market analysis, real campaign breakdowns and frameworks I do not publish in the open. From someone who is actually in the game.

✓ Cancel anytime✓ Delivered every week✓ I reply personally