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    <title>Kseniia Petrina Blog — Influencer Marketing in the US and LATAM</title>
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    <description>Case studies and insights from Kseniia Petrina, CEO of Holy Marketing and President of AMID. Influencer marketing, events, retail and AI across Latin America and the United States.</description>
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    <copyright>© 2026 Kseniia Petrina. All rights reserved.</copyright>
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      <title>Influencer Marketing in Mexico: How to Enter a 130 Million Market Without Burning Your Budget</title>
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      <pubDate>Tue, 05 May 2026 12:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Mexico</category>
      <category>LATAM</category>
      <category>Influencer Marketing</category>
      <description><![CDATA[Mexico is not a "cheap USA" and not "just another Latin America." What works in influencer marketing in Mexico, the 5 mistakes international brands make, and which industries are open in 2026.]]></description>
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      <title>Influencer Marketing in Colombia: How to Enter Latin America's Most Mature Market</title>
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      <pubDate>Tue, 05 May 2026 11:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Colombia</category>
      <category>LATAM</category>
      <category>Influencer Marketing</category>
      <description><![CDATA[Colombia is the most mature influencer marketing market in Latin America: Bogotá, Medellín, Cali. CPM lower than Mexico, organic reach still works. Verticals: fintech, beauty, mobility, edtech, B2B SaaS.]]></description>
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      <title>Influencer Marketing in Latin America: What You Need to Know Before Entering the Region</title>
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      <pubDate>Tue, 05 May 2026 10:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>LATAM</category>
      <category>Influencer Marketing</category>
      <category>Strategy</category>
      <description><![CDATA["Latin America" as a single market does not exist — it's 20+ different countries. How to choose a country, what mistakes foreign companies make, budgets and the Creator Factory model.]]></description>
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      <title>Email Marketing and Insider Communities: Why Brands Are Returning to Newsletters in 2026</title>
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      <pubDate>Sun, 03 May 2026 14:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Email Marketing</category>
      <category>Community</category>
      <category>Brand Strategy</category>
      <description><![CDATA[Stanley, Rhode, Rare Beauty, REFY and Peppermayo build insider communities through email — a channel independent of algorithms. Why email ROI hit $79 per $1, and how to build your own community in 5 steps.]]></description>
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      <title>Comments — The New Social Currency of 2026: Why Likes No Longer Work</title>
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      <pubDate>Sun, 03 May 2026 12:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Trends</category>
      <category>Engagement</category>
      <category>Social Media</category>
      <description><![CDATA[The era of silent engagement: users have stopped liking but actively comment, save and DM. How algorithms reorganized around comments and what brands should do.]]></description>
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      <title>The Future of Influencer Marketing in 2026: Why Affiliate Ecosystems Are Replacing Classic Campaigns</title>
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      <pubDate>Sun, 03 May 2026 10:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Trends</category>
      <category>Affiliate</category>
      <category>Influencer Marketing</category>
      <description><![CDATA[Classic influencer marketing has broken. How Gymshark, Bloom Nutrition and Olaplex build affiliate ecosystems out of thousands of micro-creators — and how to assemble such a system in 6 steps.]]></description>
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      <title>Marketing Moves to Steal This Week</title>
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      <pubDate>Fri, 01 May 2026 10:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Trends</category>
      <category>Influencer Marketing</category>
      <category>Brand Strategy</category>
      <description><![CDATA[Victoria's Secret, Rhode, Swan Beauty, Barilla and MERIT × Boston Ballet — five campaigns of the week where logic, not budget, wins.]]></description>
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      <title>Selling Whisky in Rum Country: A Punta Cana Duty-Free Case Study</title>
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      <pubDate>Wed, 29 Apr 2026 12:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Case Study</category>
      <category>LATAM</category>
      <category>Behavioral Economics</category>
      <category>Retail</category>
      <description><![CDATA[Tourists in the Dominican Republic buy rum, locals drink it with milk. How behavioral economics and tastings let us sell out the entire bourbon stock in Punta Cana duty-free in a month.]]></description>
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      <title>How We Accidentally Hosted Coachella in the Dominican Republic — Just to Make Money</title>
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      <pubDate>Wed, 29 Apr 2026 11:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Case Study</category>
      <category>LATAM</category>
      <category>Event Marketing</category>
      <category>Dominican Republic</category>
      <description><![CDATA[A 5,000-person festival, Nigerian headliner Ruger and an afterparty at a water park — in 2 months. How we turned spring break traffic into the season's biggest event in Punta Cana.]]></description>
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      <title>When the Pastor Is the Lead Influencer: How We Built a Social Project That Nickelodeon Bought</title>
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      <pubDate>Wed, 29 Apr 2026 10:00:00 +0000</pubDate>
      <dc:creator>Kseniia Petrina</dc:creator>
      <category>Case Study</category>
      <category>LATAM</category>
      <category>Social Project</category>
      <category>Influencer Marketing</category>
      <description><![CDATA[No budget, no landing page, no ads — just a pastor, a church and an idea. How a free training course for nannies in the Dominican Republic became Nickelodeon Hotels' internal training standard.]]></description>
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