Consulting & Advisory
Influencer Marketing Consulting & Advisory
Stop renting reach. Build creator distribution you own.
I'm Kseniia Petrina — CEO of Holy Marketing and the consultant brands call when influencer marketing has become an expensive treadmill: pay creators, get a spike, watch it vanish, repeat. I help you replace that treadmill with owned creator infrastructure that compounds.
Who this is for
This advisory is a fit if you're:
- A brand or marketing leader spending real money on influencers with results that don't accumulate
- A DTC or consumer startup about to run your first serious creator program and wanting to build it right the first time
- A founder who suspects you should be the distribution — and wants a system, not just "post more on LinkedIn"
- A team expanding into Latin America and (correctly) worried that "LATAM" isn't one market
If you want someone to book a handful of one-off posts, I'm not your person. If you want to build an asset, keep reading.
How I work with clients
| Engagement | What it is | Best for |
|---|---|---|
| Strategy intensive | A focused diagnostic of your current influencer spend, plus a Creator Factory roadmap you can execute | Brands with active spend and no compounding return |
| Fractional influencer lead | I sit in as your senior influencer strategist on retainer — operating model, hiring, creator cohorts, measurement | Teams building an in-house program |
| Advisory retainer | Ongoing senior counsel for your in-house team, including LATAM market entry and creator-cohort design | Brands scaling owned distribution |
| Founder brand advisory | Turning a founder into a genuine distribution channel — positioning, content system, measurement | Founders and executives |
The methodology: the Creator Factory
Most influencer marketing rents an audience. The Creator Factory method builds one you own — recruiting, training, and retaining cohorts of creators on brand-owned accounts so distribution stays after the campaign ends. One client scaled this to 800+ brand-owned creator accounts. The economics are simple: rented attention evaporates; owned infrastructure compounds, and typically breaks even inside three years.
This is the same system behind 8,000+ creator collaborations a year for brands including KFC, L'Oréal, inDrive, Yango, Nickelodeon, and Treinta.
Why me
I write on the creator economy for Campaign US and on AI and marketing for The AI Journal, and I've been quoted by Digiday and Inc. I also serve as President of AMID, the Dominican Republic's digital marketing association. But the real qualification is operational: I run this at scale across the U.S. and four LATAM markets every single day.
Book a call
Tell me where your influencer spend is leaking and what you're trying to build. If it's a fit, we'll map your Creator Factory.
See also: About Kseniia Petrina · Book me to speak