Blog
Stories from inside Holy Marketing: influencer marketing, LATAM and working with brands across emerging markets.
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On August 7–8, 2026 I speak at the XXVI Cumbre Latinoamericana de Marketing Político in New York on the Creator Factory methodology. Seats are still available.
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Real influencer rates in Miami by audience tier in 2026 — plus the bilingual creator premium that makes Miami a different market than the rest of the US.
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Real travel and tourism influencer rates in the US in 2026, by audience tier and content package — plus what destination brands get wrong.
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Real influencer rates for reaching the US Hispanic market in 2026 — and why treating it as a LATAM extension is the most expensive mistake brands make.
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Breaking down the biggest health and wellness funding rounds — Everlab, Clair, Enhanced Games, Peloton — and what each one reveals about where audience distribution is heading.
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Most influencer marketing rents attention. The Creator Factory builds creator distribution you own — infrastructure that compounds instead of evaporating.
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The Creator Factory method turns influencer campaigns into owned media. Here’s the system: recruit, train, scale, and retain creators on brand accounts.
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AI influencers deliver engagement and reach. But the conversion data tells a different story. Here’s what the evidence actually says — and what to do.
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The TikTok growth system behind 30K followers in month one. One niche. One topic. 90 days. Here’s the method I run at scale — and the math behind it.
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My new book, The Creator Factory, is out on Amazon. The whole argument in one sentence: most brands are renting audiences when they should be building them.
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Uruguay influencer marketing rate card by tier and platform, 22% IVA notes, Montevideo and Punta del Este dynamics, and the Río de la Plata regional play with Argentina.
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Peru influencer marketing rate card by tier and platform, IGV and SUNAT notes, Lima dominance, and why Peruvian TikTok delivers the highest engagement-per-dollar in LATAM.
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Chile influencer marketing rate card by tier and platform, IVA and boleta de honorarios notes, Santiago dominance, and why Chile is the LATAM quality test most US brands underrate.
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Argentina influencer marketing rate card by tier and platform, monotributista tax structure, peso volatility, and why USD-denominated contracts dominate every serious deal.
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Brazil influencer marketing rate card by tier and platform, ISS/PIS/COFINS and withholding notes, agency dynamics, and why Portuguese-language scale makes Brazil its own market — not part of "LATAM."
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Dominican Republic influencer marketing rate card by tier and platform, ITBIS and withholding notes, US Hispanic crossover premium, and the Caribbean-specific gotchas most US brands miss.
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Colombia influencer marketing rate card by tier and platform, the Medellín premium, IVA and retención en la fuente, plus the regional segmentation that drives the highest cost-per-acquisition in LATAM.
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Mexico influencer marketing rate card by tier and platform, IVA and ISR tax notes, hidden costs, and the bilingual creator arbitrage that delivers US Hispanic reach at 40–60% of US rates.
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Full 2026 influencer marketing pricing matrix by tier and platform, US vs UK vs LATAM cost index, hidden costs, pricing models, and the LATAM arbitrage that stretches budgets 2–3x.
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A direct guide to marketing in the Dominican Republic for U.S. and U.K. brands entering Latin America. Real cases, market reality, no agency fluff.
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Mexico is not a "cheap USA" and not "just another Latin America." I break down what works in marketing in Mexico, what 5 mistakes international brands make, and which industries are open for entry in 2026.
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Colombia is the most mature influencer marketing market in LATAM. Bogotá, Medellín, and the coast are three distinct markets. I break down what works, which industries are promising, and the 5 mistakes international brands make.
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“Latin America” as a marketing market doesn’t exist—there are 20+ different countries. I break down which country to choose first, how much a real pilot costs, and the 7 mistakes foreign companies make at the start.
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Stanley, Rhode, Rare Beauty, REFY, and Peppermayo are building insider communities through email—a channel unaffected by algorithms. I'll break down why email ROI has hit $79 for every $1 and how to build your own community in 5 steps.
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The era of silent engagement: users have stopped liking, but are actively commenting, saving, and sharing in DMs. How algorithms have re-calibrated around comments and what brands should do.
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Traditional influencer marketing is broken. I analyze how Gymshark, Bloom Nutrition, and Olaplex are building affiliate ecosystems of thousands of micro-creators—and how to build such a system in 6 steps.
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Victoria’s Secret, Rhode, Swan Beauty, Barilla, and MERIT × Boston Ballet—five campaigns of the week where logic, not budget, wins out. I break down exactly what you should incorporate into your strategy.
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No budget, landing page, or targeting–just a pastor, a church, and an idea. How a free course for nannies in the Dominican Republic became an internal training standard for Nickelodeon Hotels.
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A festival for 5,000, Nigerian headliner Ruger, and an afterparty at a water park—in 2 months. How we turned spring break traffic into Punta Cana’s main event of the season.
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Tourists in the Dominican Republic buy rum, and locals drink it with milk. Here’s how, using behavioral economics and tastings, we sold out an entire month’s supply of bourbon at Punta Cana duty-free.
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