Speaking

Book Kseniia Petrina to Speak

Influencer marketing & creator economy keynote speaker.

I give talks that change how a room thinks about creators — not "trends for 2026," but the structural shift underneath them: the move from renting audiences to owning creator distribution. I bring data from 8,000+ creator collaborations a year across the U.S. and four Latin American markets, and I don't read slides.

I speak in English and Spanish, in person or virtually, to brand teams, marketing conferences, founder communities, and association audiences.

Signature talks

The Creator Factory: Why Renting Influencers Is Building on Someone Else's Land

The central idea behind my work — why one-off influencer campaigns leak value, and how brands build owned creator infrastructure that compounds. Includes the three-year break-even math and a real case that scaled to 800+ brand-owned accounts.

AI Influencers Generate Reach, Not Sales

A contrarian, evidence-based look at virtual and AI influencers: where they genuinely work, where the conversion story falls apart, and how to tell the difference before you spend.

LATAM Is 20+ Markets, Not One

Why "testing Latin America" as a single block is how U.S. brands burn budget — and what localization actually requires across Mexico, Brazil, Colombia, and the Dominican Republic.

The Founder Is the Distribution

The 2026 case for founder- and executive-led marketing: why buyers trust faces over logos, and the content system that makes it repeatable instead of random.

Formats

Keynote (30–45 min) — for conferences and brand events
Workshop (90 min–half day) — hands-on Creator Factory or LATAM market-entry session for a marketing team
Fireside / panel — moderated conversation or expert panel
Virtual — remote keynote or workshop for distributed teams

A bit about me

I'm CEO of Holy Marketing, columnist on the creator economy for Campaign US and on AI and marketing for The AI Journal, and President of AMID, the Dominican Republic's digital marketing association. I've been quoted by Digiday and Inc. on the creator economy and marketing strategy.

Invite me to your stage

Send the event, audience, date, and format, and I'll come back with a tailored talk.